An Application of the Bass Model in Long-Term New Product Forecasting-Reference-Cited by-同舟云学术

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An Application of the Bass Model in Long-Term New Product Forecasting

Published:1973-08 Issue:3 Volume:10 Page:308-311
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Dodds Wellesley¹

Affiliation:

1. Manager, Quality and Reliability Assurance, Electronic Components, the RCA Corporation.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377301000313

Reference3 articles.

1. A New Product Growth for Model Consumer Durables

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