Fractional Factorial Experimental Designs in Marketing Research-Reference-Cited by-同舟云学术

Fractional Factorial Experimental Designs in Marketing Research

Published:1973-08 Issue:3 Volume:10 Page:270-276
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Holland Charles W.¹,Cravens David W.²

Affiliation:

1. Supervisor of Statistical Analysis, Union Carbide Nuclear Company;

2. The University of Tennessee.

Abstract

Fractional factorial experimental designs typically yield favorable cost-benefit relationships when compared to the various classical designs. The essential aspects of the fractional factorial design are outlined, and its use in the study of a marketing problem is illustrated. The types of research situations where the design is potentially useful are identified.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377301000307

Reference14 articles.

1. Recent Developments in the Design of Factorial Experiments

2. Factorial Design in a Pricing Experiment

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