Affiliation:
1. The University of Texas at Austin.
Abstract
Research from social psychology, sociology, and marketing suggests the importance of the process of adjustment in family purchase decision making. Further empirical support is provided by a cross-sectional study, which also indicates the superiority of family life cycle over length of marriage as an independent variable.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
22 articles.
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