Affiliation:
1. Graduate School of Management, University of California, Los Angeles.
Abstract
Research on multi-attribute attitude models has relied on correlational methods. An analysis of variance paradigm applied to individual level data supports the multiplicative assumption of multi-attribute models. A single-attribute form of the Fishbein model is found to be superior to a similar version of the “adequacy-importance” model.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
37 articles.
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