The Effects of Supplier Fairness on Vulnerable Resellers
Author:
Affiliation:
1. J.L. Kellogg Graduate School of Management, Northwestern University.
2. University of Missouri-Columbia.
3. Catholic University of Leuven, Belgium, and AGB Professor of International Marketing Research, Wageningen University, the Netherlands.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224379503200107
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1. The Environment of Marketing Channel Dyads: A Framework for Comparative Analysis
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