Affiliation:
1. Marketing and Quantitative Methods, Cornell University
2. University of Pennsylvania
Abstract
Seven data collection methods available for scaling large stimulus sets are evaluated via simulation under three scaling approaches, using data from a known configuration. Pick or order methods produced better recoveries than subjective methods, and grouping followed by sequential merging was superior to other grouping methods.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
20 articles.
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