Can Private Brand Buyers be Identified?
Author:
Affiliation:
1. Assistant Professor of Marketing from Kiel University, West Germany, is a visiting graduate student in economics at Northwestern University.
Publisher
SAGE Publications
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224377200900217
Reference10 articles.
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