Political Instability as a Determinant of Direct Foreign Investment in Marketing-Reference-Cited by-同舟云学术

Political Instability as a Determinant of Direct Foreign Investment in Marketing

Published:1972-05 Issue:2 Volume:9 Page:182-186
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Bennett Peter D.¹,Green Robert T.²

Affiliation:

1. Chairman of the Marketing Department at The Pennsylvania State University

2. Robert T. Green is Assistant Professor of Marketing Administration at The University of Texas at Austin.

Abstract

This empirical study of the relationship between national political stability and the direct investment by United States firms in marketing activities questions the results of much of the previous literature. Political instability was found not to discourage such investment.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224377200900210

Reference22 articles.

1. The foreign investment decision process

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