Affiliation:
1. Jerusalem School of Business Administration, Hebrew University.
Abstract
Estimation of parameters in stochastic models of brand choice behavior requires the determination of two sample sizes: the number of consumers and the number of purchase occasions observed for each consumer. A method for determination of optimal sample sizes is presented and illustrated by an application to the beta-binomial model.
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
3 articles.
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