(Re)constructing the Pipeline: Workers, Environmentalists and Ideology in Media Coverage of the Keystone XL Pipeline

Abstract

Environmental protection is presumed to damper economic growth and media accounts of resource extraction often portray trade-offs between jobs and the environment. However, there is limited evidence that environmental protection universally costs jobs and heavily polluting industries provide few jobs in comparison to environmental impacts. Therefore, how has media discourse contributed to the taken-for-granted division between the economy and the environment? This paper uses the Keystone XL pipeline controversy as a case of the symbolical conflict between supporters of growth and conservation to explore the role of ideology and power in media discourse. I use frame analysis of newspaper articles to explore the representations of labor and the environment and how hegemonic ideology legitimizes resource extraction. My analysis reveals binary framing that constructed the pipeline as a political controversy over the trade-off between the environment and the economy, which made conflict between workers and environmentalists sensible, and silenced alternatives.