One of the Good Ones: Rhetorical Maneuvers of Whiteness

Abstract

Drawing on the literature on white habitus, colorblindness, diversity ideology, and happy talk, I argue that rhetorical maneuvers are key aspects of white habitus that allow whites to construct a non-racist self by drawing on colorblind discourses. To explore how white habitus influences interview dynamics when the respondent and interviewer are of a different race, I conducted 48 interviews with whites from rural and urban areas of the Greater Buffalo Area. Specifically, I examine the relationship between white habitus, a non-racist presentation of self, and rhetorical maneuvers that whites deploy when talking about race and immigration. I also introduce two new frames of colorblindness: differentiation and civility. The civility frame conflates friendliness and civility with anti-racism and is used as evidence that everything is fine. The differentiation frame attempts to draw distinctions between themselves (“non-racist white people”) and other whites (“bad apples”).