Formative research on devising a street play to create awareness about mental illness: Cultural adaptation and targeted approach

Abstract

Background: Poor awareness about mental health and illness is one of the causes for the large treatment gap for all mental disorders across India. Material: We used both qualitative and quantitative methods in devising a street play to enhance knowledge, attitudes and beliefs about mental illness. Discussion: The formative research enabled the intervention to remain culturally appropriate to the socio-cultural practices of the targeted rural audience. Conclusion: Targeted audiences need to be understood carefully for their beliefs and notions about mental health and sickness. Their socio-cultural practices need incorporation in street plays to make them relevant and meaningful.