1. Purnima Awasthi is Lecturer, Department of Psychology, Faculty of Social Science, Banaras Hindu University, Varanasi, India. She is primarily interested in the study of health beliefs and practices, and their application to community development.,
2. R.C. Mishra is Professor, Department of Psychology, Faculty of Social Science, Banaras Hindu University, Varanasi, India. He has published in the fields of cognition, acculturation, schooling and cross-cultural studies.