Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs-Reference-Cited by-同舟云学术

Value Creation Agility on Business Performance: An Empirical Study in Retail Fashion SMEs

Published:2023-11-07 Issue: Volume: Page:
ISSN:2394-9643
Container-title:Journal of Creating Value
language:en
Short-container-title:Journal of Creating Value

Author:

Mulyana Mulyana¹^ORCID,Nurhayati Tatiek¹,Putri Erlinda Ramadhani Permata¹

Affiliation:

1. Department of Management, Faculty of Economics, Universitas Islam Sultan Agung Semarang, Indonesia

Abstract

This study examines the effect of digital marketing capability, relational capability, market knowledge capability and value creation agility on business performance. This study includes 312 owners or leaders of fashion retail small and medium enterprises in Central Java, Indonesia’s respondents. The data obtained were analysed by using the structural equation model. The results show that digital marketing capability, relational capability and market knowledge capability affect value creation agility and business performance. Furthermore, value creation agility affects business performance.

Publisher

SAGE Publications

Subject

Marketing,Business, Management and Accounting (miscellaneous),Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/23949643231205839

Reference60 articles.

1. Examining the impact of managerial involvement with social media on exporting firm performance

2. Creating Value through Social Media: Fresh Evidence from Cultural Organizations

3. Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation

4. Relations between Customer Engagement into Value Creation and Customer Loyalty

5. Structured knowledge processes and firm performance: The role of organizational agility

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The organisational impact of agility: a systematic literature review;Management Review Quarterly;2024-06-21