Aids publicity: pointers to development-Reference-Cited by-同舟云学术

Aids publicity: pointers to development

Published:1987-06 Issue:2 Volume:46 Page:58-59
ISSN:0017-8969
Container-title:Health Education Journal
language:en
Short-container-title:Health Education Journal

Author:

Hastings G.B.¹,Scott A.C.¹

Affiliation:

1. Department of Marketing University of Strathclyde

Abstract

QUALITATIVE research in Scotland found that, while the mass media had succeeded in giving people basic facts about Aids, there still existed confusion, uncer tainty, and anxiety. Future publicity should address people's concerns about how to tackle Aids in their own lives, and should adopt a practical rather than a fear-inducing approach.

Publisher

SAGE Publications

Subject

Public Health, Environmental and Occupational Health

Link

http://journals.sagepub.com/doi/pdf/10.1177/001789698704600207

Reference6 articles.

1. Crofton J, and Wood M. (Eds), Smoking control. Northern Ireland Health Education Council, 1985. pp 67-95.

2. Efficacy and effectiveness trials (and other phases of research) in the development of health promotion programs

3. AIDS publicity: some experiences from Scotland.

4. Atkin C. Research evidence on mass mediated health communication campaigns. In Nimmo d. (Ed), Communication Yearbook (3), New Brunswick, New Jersey: Transaction Books, 1979; pp 655-68.

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