Author:
Bjorklund Richard A.,King Barry
Abstract
How might one design hotels for a new resort area that are more attractive to target market consumer than competing hotels and meet profit objectives? This was the problem faced by executives from a Caribbean country tourism agency. This article describes a consumer-based methodology to assist in solving this and related problems.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
3 articles.
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