Author:
Griffith David A.,Albanese Paul J.
Abstract
Correlation analysis is used to examine the association between Plog's instrument, underlying theoretical constructs, and actual travel behavior. Cross-validation of Plog's model was achieved through three personality trait measures and a modified Nickerson scale. This study broadens the behavioral foundations of psychographic research within the travel literature.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
56 articles.
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