Abstract
The purpose of this research is to present a method of target market selection developed for the downhill skiing industry of Colorado. A two-dimensional system for strategically classifying alternative markets on the basis of existing sales and incremental sales potential is proposed. Using a regression model of Colorado ski visitation, the 205 nonresident areas of dominant influence (ADIs) in the continental United States are classified.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
39 articles.
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