Determinants of Tourism Destination Competitiveness in Asia Pacific: Comprehensiveness and Universality

Abstract

Recent conceptual work on tourism destination competitiveness has proposed a comprehensive approach that adds industry-level competitiveness attributes to more conventional tourism destination attributes. This study builds on these ideas by generating sets of both attributes, developing a methodology for assessing their relative importance and examining the degree to which their relative importance varies across locations. Survey data were gathered from tourism industry practitioners in three closely competing destinations in Asia Pacific and were subjected to statistical testing. The results provide strong empirical support for the inclusion of both industry-level and destination attributes in studies of tourism competitiveness. The results also question approaches to competitiveness that assume that the relative importance of attributes is common across locations, suggesting, rather, that the importance of competitiveness attributes may vary across locations, depending on product mix and target market segments, especially in complex, multifaceted industries such as tourism.