The Role of Responsible Gambling Strategy in Forming Behavioral Intention-Reference-Cited by-同舟云学术

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

Published:2011-11-07 Issue:4 Volume:51 Page:512-523
ISSN:0047-2875
Container-title:Journal of Travel Research
language:en
Short-container-title:Journal of Travel Research

Author:

Song Hak-Jun¹,Lee Choong-Ki²,Norman William C.³,Han Heesup⁴

Affiliation:

1. Pai Chai University, Daejeon, Korea

2. Kyung Hee University, Seoul, Korea

3. Clemson University, Clemson, SC, USA

4. Dong-A University, Busan, Korea

Abstract

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.1177/0047287511418365

Reference75 articles.

1. From Intentions to Actions: A Theory of Planned Behavior

2. The theory of planned behavior

3. Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control

4. Structural equation modeling in practice: A review and recommended two-step approach.

5. Assumptions and Comparative Strengths of the Two-Step Approach

Cited by 81 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The Decision-Making Processes for Consumer Electric Vehicle Adoption Based on a Goal-Directed Behavior Model;World Electric Vehicle Journal;2024-08-26

2. How does the media influence Korean travelers’ intention to use hyperloop trains?;Transportation Letters;2024-06-13

3. The effects of motivation and prior knowledge on wine consumers’ decision-making process: using an extended model of goal-directed behavior;International Journal of Contemporary Hospitality Management;2024-04-03

4. The effect of short‐form video on travel decision‐making process: An integration of AIDA and MGB models;International Journal of Tourism Research;2024-01

5. Do Envy and Consumer-Generated Content Boost Travel Motivations?;Journal of Travel Research;2023-12-28