Author:
Gyte Douglas M.,Phelps Angela
Abstract
Much research has been conducted on image of destination and destination choice. However, little attention appears to have been paid to the pattern of repeat business at specific destinations. This study investigated the pattern of repeat business of British tourists in Mallorca, Spain. The implications of the findings for the marketing of destinations are considered.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Reference9 articles.
1. Marketing Package Holidays
2. Insights into the repeat vacation phenomenon
3. International Tourism Quarterly (1982), National Report No. 72, Spain, International Tourism Quarterly No. 1, 32–53, London: The Economist Intelligence Unit Limited.
Cited by
103 articles.
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