How Contextual Cues Impact Response and Conversion Rates of Online Surveys-Reference-Cited by-同舟云学术

How Contextual Cues Impact Response and Conversion Rates of Online Surveys

Published:2013-04-09 Issue:1 Volume:53 Page:58-68
ISSN:0047-2875
Container-title:Journal of Travel Research
language:en
Short-container-title:Journal of Travel Research

Author:

Pan Bing¹²,Woodside Arch G.³,Meng Fang⁴

Affiliation:

1. College of Charleston, Charleston, SC, USA

2. Hong Kong Polytechnic University, Hong Kong

3. Boston College, Chestnut Hill, MA, USA

4. University of South Carolina, Columbia, SC, USA

Abstract

This study investigates how three contextual cues—researcher identity, sponsor identity, and incentive type—affect response and conversion rates of online conversion surveys. Applying an experimental design via an online survey of information inquirers to a tourist destination, the study demonstrates that researcher identity and sponsor identity affect the response rates, and the specific arrangement can increase the response rate substantially. The three contextual cues do not affect conversion rates significantly.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.1177/0047287513484195

Reference44 articles.

1. An Assessment of the Generalizability of Internet Surveys

2. Conversion Studies: Assumptions, Applications, Accuracy And Abuse

3. Does the name of the sender affect industrial mail response?

4. A Comparison of Mail, Fax and Web-Based Survey Methods

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