Affiliation:
1. University of Queensland, Australia
Abstract
Surveys are the main instrument of data collection in empirical tourism research. The quality of the collected data depends on the quality of survey questions asked. This paper provides theory- and evidence-based guidance on designing good survey questions to increase the validity of findings resulting from survey research in tourism.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
109 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献