The Influence of Materialism on Ecotourism Attitudes and Behaviors-Reference-Cited by-同舟云学术

The Influence of Materialism on Ecotourism Attitudes and Behaviors

Published:2014-07-08 Issue:2 Volume:55 Page:176-189
ISSN:0047-2875
Container-title:Journal of Travel Research
language:en
Short-container-title:Journal of Travel Research

Author:

Lu Allan Cheng Chieh¹,Gursoy Dogan²³,Del Chiappa Giacomo⁴

Affiliation:

1. School of Tourism Management, Sun Yat-Sen University, Guangzhou, P. R., China

2. Washington State University, Pullman, WA, USA

3. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

4. Department of Economics and Business, University of Sassari, CRENoS & RCEA, Sassari (SS), Italy

Abstract

This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.

Publisher

SAGE Publications

Subject

Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.1177/0047287514541005

Reference97 articles.

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