Affiliation:
1. Utah State University in Logan
2. Department of Textiles and Clothing at Iowa State University in Ames
Abstract
Structural equation modeling was used for predicting souvenir purchase intentions of 277 U.S. female tourists traveling to Mexico. The respondents evaluated five textile products and described their travel behaviors. Findings suggested a sequence of significant relationships between hedonic values, world-mindedness, recreational and ethnic tourism, attitude toward souvenirs, and purchase intentions.
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Cited by
84 articles.
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