Communicating Hurricane Evacuation to Tourists

Abstract

The article discusses how the role of gender, residence, and past experience with hurricanes affects tourists’ voluntary evacuation in the event of hurricanes. The study examines how the aforesaid variables influence the perceived credibility of the information source and how such perceptions are translated into voluntary evacuation decisions. The findings indicate that the aforesaid variables significantly influence the perception of the credibility of the information source and information search behaviors leading to a voluntary evacuation decision. Implications of the findings are also discussed.