Service Quality Evaluation at Events through Service Mapping
Author:
Affiliation:
1. Faculty of Management at the University of Calgary in Alberta, Canada
2. School of Marketing, Tourism and Leisure in the Faculty of Business and Public Management at Edith Cowan University in Western Australia
Abstract
Publisher
SAGE Publications
Subject
Tourism, Leisure and Hospitality Management,Transportation,Geography, Planning and Development
Link
http://journals.sagepub.com/doi/pdf/10.1177/004728750103900404
Reference31 articles.
1. An empirical assessment of the SERVQUAL scale
2. A Critical Incident Approach to Examining the Effects of Service Failures on Customer Relationships
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