Understanding the Relationship between Tourism Destination Imagery and Tourist Photography

Abstract

Photography and tourism are widely considered to be intrinsically linked. Photographs play a crucial role in the promotion of tourism destinations, working through a range of media including brochures, television commercials, and picture postcards. Meanwhile the practice of photography is often held to be intimately related to the condition of being a tourist. Urry (1990) links these two phenomena, suggesting that they may constitute a self-reinforcing "closed circle of representation" in which tourist photographs both reflect and inform destination images. Using an innovative research approach combining visitor-employed photography with content analysis and quantitative statistical techniques, this article presents an empirical test of Urry's theory. Mixed evidence is found, suggesting that while in many respects the circle of representation may indeed be at work, in certain other respects it may not be. This suggests that a more fine-grained and nuanced understanding of the circle of representation is required.