Why We Must Win the War on Terror

Abstract

This article analyzes the political rhetoric of the War on Terror from a communication theories perspective within a cultural framework. Beginning with a reading of President Bush's rhetoric using ideas drawn from Charles R. Berger's reduction of uncertainty theory, the author proposes the international and pragmatic utility of a more inclusive and less fear-inspired narrative alternative. This narrative alternative can and should serve as a communicative ideal capable of reinforcing traditional American values of openness, honesty, dialogue, and the ability to change minds based on new and better information while at the same time well serving the strategic interests of national security.