A Strategy for Managing Customer-oriented Product Design

Author:

Lin Ming-Chyuan1,Wang Chen-Cheng2,Chen Tzu-Chang3

Affiliation:

1. Department of Industrial Design, College of Planning and Design, National Cheng Kung University 1, Ta-Hsueh Road, Tainan 70101, Taiwan,

2. Department of Industrial Design, College of Planning and Design, National Cheng Kung University 1, Ta-Hsueh Road, Tainan 70101, Taiwan

3. Taiwan Textile Research Institute, Department of Textile Technology and Product Development 6,Chen-Tian Road, Tu-Chen City, Taipei Hsien 236, Taiwan

Abstract

Customer requirements play an important role in securing the competitive advantages of a company’s new product development endeavors. Based on the concept of quality function deployment (QFD), this article presents a novel procedure to effectively link customer requirements with design characteristics for product design. The proposed procedure comprises an analytic hierarchy process (AHP), which is adapted to evaluate the importance of customer requirements, and an interpretive structural modeling (ISM) technique, which is used to tackle the interdependency of customer requirements so as to clarify their structural relationships. The procedure is validated using a case study on the design of functional clothes. The details of the validation are presented and discussed.

Publisher

SAGE Publications

Subject

Computer Science Applications,General Engineering,Modelling and Simulation

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