Environmentally-Friendly Stadium Travel of Football Fans: A Stated Preferences Study

Author:

Thormann Tim F.1ORCID,Wicker Pamela1ORCID

Affiliation:

1. Department of Sports Science, Bielefeld University, Universitaetsstr. 25, 33615 Bielefeld, Germany

Abstract

Drawing on a rational choice framework, this study investigates fans’ stated preferences for (more) environmentally-friendly stadium travel (bicycles/e-scooters) on game days. Data from fans of a German Football Bundesliga club were collected using an online survey in 2021 ( n = 1,652). Travel preferences were assessed using the contingent behavior method. The results of regression analyses indicate that the likelihood of using environmentally-friendly transportation means increases with perceived benefits, while perceived costs decrease this likelihood. Specifically, perceived environmental benefits and being an environmental role model had a positive effect, while monetary, convenience, and time-related costs had a negative effect.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous)

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