Substitution Effects and the Transnational Demand for European Soccer Telecasts

Author:

Nalbantis Georgios1ORCID,Pawlowski Tim1ORCID,Schreyer Dominik2ORCID

Affiliation:

1. Faculty of Economics and Social Sciences, Institute of Sports Science, University of Tübingen, Tübingen, Germany

2. Center for Sports and Management, WHU – Otto Beisheim School of Management, Düsseldorf, Germany

Abstract

European soccer leagues’ internationalization efforts have significantly increased the number of available telecasts abroad. In the US, this has fueled discussions about the degree of audience overlap between networks broadcasting international soccer. However, whether and to what extent telecasts of different leagues indeed constitute substitutes has never been explored empirically. Drawing on US audience data for Bundesliga telecasts, we analyze the impact of scheduling clashes with Premier League, La Liga, and Serie A games. Econometric demand models reveal sizeable substitution effects caused primarily by overlapping Premier League games, suggesting significant competition for the soccer audience in the US market.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous)

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