Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event-Reference-Cited by-同舟云学术

Ex Ante and Ex Post Willingness to Pay for Hosting a Large International Sport Event

Published:2018-05-03 Issue:2 Volume:20 Page:159-176
ISSN:1527-0025
Container-title:Journal of Sports Economics
language:en
Short-container-title:Journal of Sports Economics

Author:

de Boer Willem I. J.¹²,Koning Ruud H.¹,Mierau Jochen O.¹

Affiliation:

1. Faculty of Economics and Business, University of Groningen, Groningen, the Netherlands

2. Institute of Sport and Exercise Studies, HAN University of Applied Sciences, Nijmegen, the Netherlands

Abstract

Using the contingent valuation method, we estimate residents’ ex ante and ex post willingness to pay (WTP) for hosting a large international sport event: The “big start” of the 2016 Giro d’Italia, which was held in the Gelderland region of the Netherlands. The percentage of residents with a positive WTP changed from 29.7% before the event to 39.3% immediately after the event, while average WTP increased significantly from €3.58 to €4.45, leading to an increase of residents’ valuation from €5.8 million to €7.1 million. Additionally, following the event in the media and attending the event play an important role in explaining residents’ WTP.

Publisher

SAGE Publications

Subject

Economics, Econometrics and Finance (miscellaneous)

Link

http://journals.sagepub.com/doi/pdf/10.1177/1527002518771445

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