The struggle for authority and legitimacy: Lifestyle and political journalists’ discursive boundary work

Abstract

Scholarship has pointed to an artificial hierarchy between political and lifestyle journalism that is rooted in norms and values stemming from Western-liberal thought. Within this distinction, lifestyle journalism has been subordinated as occupying a marginal or peripheral position in the field. Yet, how journalists perceive this distinction has rarely been studied empirically. This study draws on concepts of ‘boundary work’ and ‘othering’ to examine how political and lifestyle journalists discursively reinforce and contest boundaries and hierarchies. Through semi-structured interviews with 22 lifestyle and 26 political journalists and editors in South Africa, we show that political and lifestyle journalists engaged in both intra-field (self-)expansion, and (self-)expulsion and (self-)othering, by evoking several boundary markers. Boundaries were reinforced through gendered discourses, autonomy ideals, claims to specialization and accessibility in news beats and presentation, beliefs about political journalism’s preservation of humanity, and greater risks to safety of political journalists. Boundaries were challenged by politicizing lifestyle journalism and popularizing political journalism, providing a counter-narrative to political journalism’s negativity, and treating lifestyle journalism as economically beneficial.