What a difference training can make: Impacts of targeted training on journalists, journalism educators and journalism students’ knowledge of Islam and Muslims

Abstract

The problematic nature of news media framing of Islam and Muslims by Western news media has been well established by researchers. While research has focused on the ways such representations occur and to a lesser extent their effects on individuals and communities, we know little about why journalists frame Islam and Muslims in the Western news media in the ways they do. While studies point to a lack of knowledge about Islam and Muslims in non-Muslim populations, we know very little about how this translates to news media practitioners. This study draws from a far broader research project focused on encouraging more informed reporting of Islam and Muslims by the Australian news media. In this study, we establish the baseline knowledge of a purposive sample of Australian news media practitioners and journalism students about Islam and reporting stories about Islam and Muslims before and after targeted training. We find a relatively small investment in time significantly shifts this knowledge in both areas. Targeted training that includes a focus on basic facts about Islam as well as raising awareness of the resources that are now available to journalists may go some way towards improving reportage of Islam and Muslims.