Author:
Agarwal Raveesh,Thiel Monica
Abstract
Procter and Gamble (P&G) is a publicly owned company which touches the lives of about four billion people around the world with its product portfolio. P&G is committed to improving people’s everyday life by making products more environmentally sustainable. To understand how P&G can make products more environmentally sustainable, the present case focuses on the scientific approach called Life Cycle Assessment (LCA) adopted by P&G to deliver sustainable innovations without trade-offs in performance or value of the products.
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Cited by
4 articles.
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