A Study of Commuter’s Shift Behaviour Towards New Age Convenient Transport Services

Abstract

This study identifies the determinants of commuter’s perception and shift behaviour towards new-age transport services. Convenience is an essential determinant in influencing consumer preferences. Multiple factors such as accessibility, convenience, cost of transport, number of transfers during the journey and waiting time are a few salient variables that influence the commuter’s shift to a new transport mode. Responses from ongoing commuters were collected by using a structured questionnaire from the users and non-users of the metro. The collected data were analysed. The study reveals that categorical variables such as age, gender and occupation have some degree of influence in commuters’ shift behaviour towards new-age transport services. The study will provide insights to formulate a future strategy to improve the acceptance of new-age transportation.