Consuming Chavs: The Ambiguous Politics of Gay Chavinism

Author:

Brewis Joanna1,Jack Gavin2

Affiliation:

1. University of Leicester,

2. La Trobe University,

Abstract

Paul Johnson’s (2008) article ‘Rude Boys’, published in an earlier issue of Sociology , scrutinizes critically the commodification of the male chav for consumption by middle-class homosexual men. This phenomenon, which Andrew Fraser (2005) calls ‘chavinism’, takes a number of different forms: pornography, sex lines, club nights etc. In part as a response to Johnson’s arguments concerning the ways in which chavinism ‘further devalue[s] the individuals and groups’ it depicts, creating a form of ‘symbolic violence’ (2008: 67), our article speculates further on the ambiguous implications of this minority consumer culture. To do this, we develop Connell’s (1992, 2002; Connell and Messerschmidt, 2005) concept of ‘hegemonic masculinity’ to discuss what gay chavinism might mean for ‘hegemonic homosexuality’.

Publisher

SAGE Publications

Subject

Sociology and Political Science

Reference45 articles.

1. Badgett, L.M.V. ( 1997) ‘Beyond Biased Samples: Challenging the Myths on the Economic Status of Lesbians and Gay Men’, in A. Gluckman and B. Reed (eds) Homo Economics: Capitalism, Community, and Lesbian and Gay Life, pp. 65-71. New York: Routledge.

2. Cosmopolitan Knowledge and the Production and Consumption of Sexualized Space: Manchester's Gay Village

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