BBC Africa Eye and changing perceptions of Western media among Nigerian audiences

Author:

Nwakpu Ekwutosi Sanita1

Affiliation:

1. Edge Hill University, Ormskirk, UK

Abstract

Although the dominant narrative among Africans is that Western media portray Africa in a one-sided and negative way, this belief is being challenged as a result of the intervention of the BBC’s Africa Eye documentaries. Although the series focuses on the dark side of Africa, it succeeds in revealing, in great detail, hidden stories about Africa, particularly Nigeria, of which many citizens were ignorant. As such, negative coverage may help to correct social anomalies and chart a way forward for correcting them. This development is a game-changer that has restored Nigerian audiences' confidence in Western media.

Publisher

SAGE Publications

Subject

Communication,Cultural Studies

Reference12 articles.

1. Adichie C (2009) The danger of a single story. Available at: https://www.ted.com/talks/chimamanda_ngozi_adichie_the_danger_of_a_single_story (accessed 29 July 2022).

2. Advanced Television (2020) BBC News in Africa increases reach to 132m people a week. Available at: https://advanced-television.com/2020/07/23/bbc-news-in-africa-increases-reach-to-132m-people-a-week/ (accessed 29 July 2022).

3. Menace of Cultism in Nigerian Tertiary Institutions: The Way Out

4. BBC Media Centre (2018) BBC Launches Africa Eye – a new TV investigations strand for Africa. Available at: https://www.bbc.co.uk/mediacentre/latestnews/2018/africa-eye (accessed 29 July 2022).

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