Animating Entrepreneurship: The Educational and Analytical Merits of Creating Cartoons

Abstract

Creating works of fiction is an underdeveloped approach for introductory entrepreneurship education. This article describes the rationale and flow of an award-winning undergraduate course that requires students to create short animated music videos designed to teach entrepreneurship to children. It outlines the expanded benefits that accompany this creative constructionist method for teaching entrepreneurship, especially as a gateway into the entrepreneurship curriculum for undergraduate students. The article adds to the growing body of literature on uses of fiction in entrepreneurship education.