The influence of creativity on the entrepreneurial intention of university female graduates: An SEM approach

Abstract

Entrepreneurial activities have been vital to economic growth as a feasible career option for many university graduates. Nonetheless, it has been recognised that the lowest intentions to undertake entrepreneurial activity are among female graduates. While entrepreneurship is claimed to be a reflection of creative activity from which individuals generate value, graduates’ creativity can be a crucial aspect of entrepreneurship, with innovative concepts, products and services. This study examines the role of creativity skills in the entrepreneurial intentions of female university students attending business programs. Built on the Theory of Planned Behaviour, the survey results collected from 303 female business graduates identified the positive influence of creativity on entrepreneurial intentions. Recognising the need to embed creative skills and activities in the university curriculum is fundamental to encouraging entrepreneurial aspirations among female graduates.