The three alternative journalisms of Africa

Abstract

Much African journalism scholarship has had a critical stand towards ‘Western’ journalism models. The criticism has resulted in the submission of alternative African journalism models such as ujamaa journalism, ubuntu journalism and oral discourse journalism. The present article reviews a number of significant contributions to normative African journalism models over the past 50 years and argues that they constitute three major streams: journalism for social change, communal journalism and journalism based on oral discourse. The vital differences between these three journalism models are explicated along the dimensions of interventionism and cultural essentialism. The article goes on to enquire why the three journalism models of Africa, different as they are, appear to be in collective conflict with Western journalism paradigms. It is suggested that the dimensions of socio-historicity and professionalism best explain the conflict.