Mediated public diplomacy and peace journalism: International public news agencies on the Syrian crisis

Abstract

As the liberal international order has been falling, the heteropolar order coupled with politics of uncertainty has been rising. In this context, illiberal regimes of status-seeking powers have realized the value of public diplomacy to promulgate their versions of the “reality.” Those illiberal regimes’ adoption of public diplomacy tools (incl. international public news agencies) has generated discussions on theoretical and practical approaches to the field at the intersection of political science/international relations, media, and communication studies. Against this backdrop, this paper aims to contribute to the emerging literature on public diplomacy of non-Western illiberal democracies. With the assumption that those regimes' illiberal democratic characteristics will be reflected in their public agencies' coverage styles (e.g., monologic, conflictive, and unbalanced), the article raises the following question: How do illiberal democracies utilize international public agencies as public diplomacy channels? To answer this question, it compares framing strategies (peace/war journalism) of the Russian TASS and the Turkish Anatolian Agency public agencies during the Syrian crisis. The findings reveal that those illiberal regimes’ public agencies have reported the crisis as a state-centric monolog in conflict with the West by distrupting the global public good (i.e., peace).