Mundo China: The media partnership reframing China's image in Brazil

Abstract

This paper explores China's increasing media engagement with Latin American partners. It examines the case of Mundo China (MC), a China-news segment broadcast by the Brazilian news channel BandNews TV and co-produced in partnership with CCTV. By conducting content analysis, we assess how China is presented, contrast the framing of China before and since the partnership agreement, and compare the televised image of China between BandNews TV and other news channels in Brazil. The findings show that MC has assisted in diversifying and balancing the ratio of positive frames in relation to the overall China-related reporting across the broadcasters sampled.