Process Tracing and Bayesian Updating for impact evaluation

Abstract

Commissioners of impact evaluation often place great emphasis on assessing the contribution made by a particular intervention in achieving one or more outcomes, commonly referred to as a ‘contribution claim’. Current theory-based approaches fail to provide evaluators with guidance on how to collect data and assess how strongly or weakly such data support contribution claims. This article presents a rigorous quali-quantitative approach to establish the validity of contribution claims in impact evaluation, with explicit criteria to guide evaluators in data collection and in measuring confidence in their findings. Coined ‘Contribution Tracing’, the approach is inspired by the principles of Process Tracing and Bayesian Updating, and attempts to make these accessible, relevant and applicable by evaluators. The Contribution Tracing approach, aided by a symbolic ‘contribution trial’, adds value to impact evaluation theory-based approaches by: reducing confirmation bias; improving the conceptual clarity and precision of theories of change; providing more transparency and predictability to data-collection efforts; and ultimately increasing the internal validity and credibility of evaluation findings, namely of qualitative statements. The approach is demonstrated in the impact evaluation of the Universal Health Care campaign, an advocacy campaign aimed at influencing health policy in Ghana.