Supreme Audit Institutions and their communication strategies

Abstract

In the past, Supreme Audit Institutions (SAIs) rarely publicized their work. In the 1990s, a few began to publish booklets and brochures for popular consumption and to establish ties with the media. These days, SAIs are concerned about communication. A communication policy completes their cycle of accountability, justifies their existence, is an essential component of their independence and efficiency and brings about measures which assess the impact of their work.The aim of this article is to analyse the latest communication strategies developed by SAIs in order to publicize the results of their activity and to provide the public with an overall vision of what they do. The study, based on a questionnaire sent out to European Union SAIs, highlights the fact that these bodies undertake wide-ranging communication activities involving a close relationship with the media and the use of Internet websites. Points for practitioners This article explores the most recent developments in European Union SAI communication strategy. Based on survey research, the study concludes that SAIs maintain a close relationship with the media and have been able to take advantage of the opportunity offered by the Internet to publish their results and to provide users with an overview of their work. For SAIs, this analysis allows them to be graded in terms of their relationship with the media and how they use Internet websites. Hence it will be possible to establish criteria leading to improvements or maintenance of their relative situation.