Health Communication Should do no Harm: Weight and Diabetes Stigma in Online Health Content

Author:

Lonzer Jennifer L1ORCID,Knapp Shannon2,Frey Chelsea1,Bakuniene-Milanowski Ann1,Rohr Brittney1,Assad Mary K1,Griebeler Marcio L2,Heinberg Leslie3

Affiliation:

1. Division of Marketing and Communications, Cleveland Clinic, Cleveland, OH, USA

2. Endocrinology and Metabolism Institute, Cleveland Clinic, Cleveland, OH, USA

3. Department of Psychiatry and Psychology, Cleveland Clinic, Cleveland, OH, USA

Abstract

Stigmatizing language in online health communication negatively impacts patient experience and health outcomes. Journals, medical associations, and patient groups have affirmed the use of person-centered language; however, those changes have not been applied broadly to health systems’ patient-facing materials. Health communicators and providers can work together to develop medically accurate, person-centered content that avoids stigmatizing people, improves self-management of personal health, and enhances the online patient experience.

Publisher

SAGE Publications

Subject

Health Policy,Health (social science),Leadership and Management

Reference15 articles.

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