To see and be seen, to know and be known: Perceptions and prevention strategies on Facebook surveillance

Abstract

With the increasing use of social networks, particularly Facebook, a large amount of data is made available. Such extensive and intensive disclosure of public and private matter aspects of individuals’ lives leads to theoretical and conceptual challenges. To answer some of these challenges, it is intended in this article, through the use of a qualitative methodology, to analyse the perceptions that Facebook users have of the surveillance they are subjected to, as well as the identification of prevention strategies that can be adopted. The interaction of these analysis dimensions has enabled the creation of a user typology that it is important, given the very recent nature of the object of this study, to confront and develop through new research.