Socially Responsible Marketing (SRM): Broader, Deeper, and Ever Greater

Author:

Laczniak Gene1ORCID,Shultz Clifford2ORCID

Affiliation:

1. Marquette University, Milwaukee, Wisconsin, USA

2. Loyola University Chicago, Chicago, Illinois, USA

Abstract

In 2021, the authors offered a macro-level and normative based definition of Socially Responsible Marketing (SRM) that could serve as the basis for a doctrine of ethical, conscientious marketing. This essay offers a synthesis of ideas and further expands thinking on Socially Responsible Marketing, in reply to thoughtful comments shared by nine leading scholars invited by the Journal's editor to discuss “Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective”. We are hopeful the ideas shared in this special section generate further discussions on broader, deeper and greater social responsibility in marketing, and reveal fresh opportunities for macromarketing research, teaching, policy, constructive engagement and professional practice.

Publisher

SAGE Publications

Subject

Marketing

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Purchase intention of brands with corporate social responsibility among generations Y and Z consumers in Chile;Corporate Social Responsibility and Environmental Management;2024-07-30

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