Part I
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Published:1981-03
Issue:1
Volume:1
Page:7-7
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ISSN:0276-1467
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Container-title:Journal of Macromarketing
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language:en
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Short-container-title:Journal of Macromarketing
Author:
Hunt Shelby D.1,
Shawver Donald L.,
Nickels William G.,
White Phillip D.,
Chaganti R.,
Heede Soren
Publisher
SAGE Publications
Cited by
85 articles.
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